Social Bookmarking – Strategic Fit or Return on Investment

It came to press last week that Yahoo! is planning to sell off it’s Bookmarking site Delicious.

They indicate that Delicious is ‘not a strategic fit’ (ref. The Delicious Blog.)

The news has sparked a range of articles including alternatives (see Testking post on 15 alternatives to Delicous).

But if Yahoo! is parting with Delicious, does this really mean that it’s not making them (enough) money?

Getting down to the basics of economics, if companies can’t see a return on their investment in running social bookmarking sites they will not continue to support them. Is this the start of a shift in how and whether these sites are run? And what level of return do these site bring, or need to bring?

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