I love it when advertisers get it right with their YouTube adverts. If you can make a video catch a viewer’s attention in the first three seconds, and then keep it for the length of the ad, you’ve done your job well.
I saw an ad today that did just that. The Sony Xperia Z2 advert using Michael Jackson ‘Slave to the Rhythm’ shows a choreographer getting inspiration from street dancer.
Now, it may be biased because I love dance, but this was so good I can’t even remember the main video I went to view!